Stevenson

Services

Brand positioning
Visual identity
Brand guidelines
Brand collateral
Advertising
Signage
Staff engagement
Website design

CREDITS

Photography: Andrew Coffey
Marketing/web: Magnusson&Co
Illustration: The Cornerstore Collective

Along with the good folk at Magnusson & Co, Brandspired were tasked with refreshing every aspect of Stevenson branding with the exception of the logo. The Stevenson group has built a culture of loyalty, determination and a strong community focus with a real emphasis on people. Stevenson is a Fulton Hogan owned business with 3 divisions and multiple sites, this presented a challenge to unify the communication and stand apart from Fulton Hogan.

Working with an existing logo mark, we developed a bold, confident, design system using unique, unapologetic typography, elements from Stevenson logo mark, patterns and REAL photography courtesy of Andrew Coffey.

To unify Stevenson sites and people we implemented a tabloid newsletter with REAL stories from across the organisation and developed values illustrations to encourage and celebrate their values.