Whipping up a new brand recipe!
Brandspired was tasked with refreshing the Granny Delicious identity, existing packaging and creating and a new range.
The brand is privately owned and run by a modern and passionate grandmother so we felt it important to retain the heritage, values, sense of connection to Granny in the design. Supermarkets have embraced it looking to add life to the baking category.
Maggie Gardner Design is a comprehensive interior design studio producing beautifully crafted kitchen, bathroom and interior spaces – and needed a brand identity to reflect their wide scope of offering.
We created the overarching idea of 'Creating Inspiring Spaces' this encompasses their reason for being. The logo is a simple, elegant monogram that is made up of shapes and forms often used in 'Creating Inspiring Spaces'.
Making the kiwi dream of home ownership more attainable.
The Ownery is a new faster, smarter and simpler way for first home buyers to step into the housing market.
Brandspired worked with boutique agencies Inspiration Point, The Namery and the team at The Ownery to create a brand identity, website design, e-newsletters, stationery.
Our approach was the create a brand that is bold, relevent with a dash of kiwi personality.
Visit website: www.theownery.co.nz
Graeme Faire Benchtops is a market leading, family operated benchtop manufacturer, sourcing and installing quality surfaces.
To create a modern, responsive website that serves to inspire customers and accurately display all GFL products.
We created a beautiful, easy-to-use, content manageable, responsive website. GFL's client base are a mix of tradies and designers therefore it was important the site has a simple user interface, with a clean, contemporary aesthetic.
A much loved remedy, Bonnington's Irish Moss has been soothing throats since the 1870's so has earned it's place to play on heritage. We did just that creating washroom posters with a vintage look and nostalgic feel.
'Stingose makes the sting go'
The 'Stingose' product needed a memorable, distinctive new advertising direction, so we turned the tagline around to 'Stingose makes the sting go' creating a humorous and warm-hearted approach.
3D insect illustrations were comissioned showing them dejectedly 'leaving' as a nod to the pain leaving.
Optical market leaders Nikon-Essilor approached Brandspired to Art Direct and commission a 3 day photography shoot. Images are largely used for an international image bank.
We used the idea of 'Clarity of Vision' throughout the shoot, the images are light, clean and technology focused with backgrounds flexible enough to be used with and without type in a number of advertising mediums.
Love New Zealand Wine and their supporting Vineyards came to us with the brief to create a name, brand and e-commerce website to sell some of the finest Marlborough and Central Otago wines to an ever growing UK market.
'New Zealand Wine Co.op' sprouted as the company comprises of a passionate bunch of wine buffs. We developed a simple yet stylish logotype and fully responsive e-commerce .uk website.
PetPost is New Zealand's leading online pet store.
Brandspired designed a flexible and dynamic 'design system' that forms the look of the PetPost website and can be used for ongoing digital and google marketing.
TFS needed an inspirational creative platform to inform and engage the team with the values that are important to the company.
We created a conceptual booklet comprising of illustrations and photography of vehicle components while referencing similarities to the TFS team and its core business.
Ti Tonics is a health drink with Anti-oxidant properties. The identity and label was designed with simplicity in mind and allows the rich colour of the contents to show through.
The labelling was restricted to bold typography with attitude and needed to stand out among it competitors eg. Charlies, Vitamin Water,
Teza and Pheonix Organics.
Project completed at Voice Brand Agency.
OnForm are an Auckland based signage company with 25 years industry experience. They have recently diversified into other areas of signage, with this new focus the time was right to refine an existing brand mark and define a creative territory that would show them off as being a design-led company.
The angles from within the logo form that basis of the design system and forms a distinctive divider for information. Large, snappy headlines often with a play on words provide a unique twist.
Minimising Risk and Maximising Return
FlowState Capital Traders offer professionally managed accounts across a broad range of markets.
‘Flow State’ is defined as an optimal state of consciousness where we feel and perform our best, the branding was designed to capture the essence of high performance, forward thinking and maximising growth in a dynamic, chaotic environment.
Wordi stands for words and ideas.
And in a nutshell that's what Wordi is about. Beautifully crafted words, backed by compelling ideas.
'Eyes of Howick' was formally part of the Visique chain of optometry stores, however owner Kristine Jensen had a clear vision of going it alone and servicing the local Howick community. The name suggests looking out for the community and looking after the locals.
The brand identity was based on the 'Iris' but given it's locality to the sea, the water and sunrise are also depicted. Howick is steeped in history, the logo has a slight vintage tone which helps show this.
Deadline Express Couriers are an innovative player in the couriers market with their focus firmly on 'time critical delivery'. BrandSpired was tasked in creating a sales presentation pack that would strongly reinforce this to an existing and potential client base.
Using an existing colour palette and brand identity, the design challenge was to push the idea of 'time and movement'.
‘Australia’s Hottest 100 Surfing Legends’ is comprised of 100 of the most colourful Australian Surfing personalities.
I was commissioned by Melbourne publisher ‘Hardie Grant Publishing’ to design and layout the book, the content was structured to be a ‘dip in, dip out’ easy and pictorial read.
I designed the book to be contemporary, but not too youth-orientated (given the slightly older ’40+’ readership). A versatile grid was devised to make the most of the powerful imagery. Contrasting modern sans serif and serif typefaces were used with inspiration from early surfing posters.
I used textured shots of surfboards in the generic areas of the book to add a technical and relevant twist. Sections were divided using duotone spreads explaining the era, which worked in stark contrast to the vibrancy of the content imagery.
Dynaspeak is an Auckland based English School dedicated to delivering effective language programmes to both migrants and immigrants.
The new brand idea was based on the notion of 'Academic Excellence'. The logo denotes this and and its New Zealand heritage and commitment to culture and parent institution.
Project completed at Voice Brand Agency.