Devon Furniture

Devon Furniture has been an iconic NZ brand since 1976, we were privileged enough to undergo a complete brand refresh. Starting with the identity which is simple and elegant, the icon represents a furniture arrangement and a ‘D’ shape, alongside a strong word mark.

Devon Furniture is designed and inspired by New Zealand’s beauty and our way of life, relaxing with family and friends, we wanted the new brand to reflect that. By using a combination of stunning in situ and detail Photography courtesy of Chris Sisarich, we used a colour palette that captures the essence of the New Zealand’s outdoors and minimal design and typography to create an elegant new brand.