‘Australia’s Hottest 100 Surfing Legends’ is comprised of 100 of the most colourful Australian Surfing personalities.
I was commissioned by Melbourne publisher ‘Hardie Grant Publishing’ to design and layout the book, the content was structured to be a ‘dip in, dip out’ easy and pictorial read.
I designed the book to be contemporary, but not too youth-orientated (given the slightly older ’40+’ readership). A versatile grid was devised to make the most of the powerful imagery. Contrasting modern sans serif and serif typefaces were used with inspiration from early surfing posters.
I used textured shots of surfboards in the generic areas of the book to add a technical and relevant twist. Sections were divided using duotone spreads explaining the era, which worked in stark contrast to the vibrancy of the content imagery.